Step 1:
Our clients gives us their ideal spec for a lead and their product area being promoted. The more detail the better so we can feed into Pelago.
Step 2:
Pelago Segments our data by spec of customer whilst simultaneously scanning our database to understand which companies and individuals at those companies have been looking at/downloading similar products.
Step 3:
Pelago uses pattern detection, text ranking, insight extraction and predictive analytics, based on algorithms, to discern which content is actually relevant to our clients selected topics. The intent score given depends on frequency of articles read/downloaded/engaged with and how recently this has taken place.